How Can You Be Successful On Patreon?
On YouTube, it is not common to find artists putting a request at their end of their video, asking you to contribute to their Patreon account to fund their productions. So what exactly is Patreon and how does it work?
What is Patreon?
Patreon is basically a crowdfunding website where creators and artists are paid by their patrons to continue producing their work. If you are a fan of a particular artist, you can make a contribution of as little as $1 to that particular artist’s account. Patreon dubs itself as a return to the classical model of patronage and it is a real boon to independent artists who would otherwise lack the finances to continue churning out quality content.
Is Patreon good for you as an independent creator?
For every dollar donated on Patreon, the creator will receive 90% of that amount, which is not too shabby. Patreon is excellent as you will have the chance to receive recurring funding on a monthly basis that can support your work. You can engage with your most loyal Patreons and provide them with rewards based on their amount of sponsorship. You can engage with your top fans, and your work could sometimes be directly influenced by your patrons. It is a beneficial relationship as you will receive the funds to do something you like and your fans can have the chance to receive rewards and continue seeing good art.
How do you establish a great Patreon campaign?
For creators, the hardest part is getting those first 50 or 100 patrons. Once you have a substantial number, donations will arrive more easily as prospective patrons will feel that you must be doing something right to receive those initial patrons. So how do you do it?
You need to establish a Vlog on your patreon page so you can explain what you are about and what you are doing. Jack Conte, Patreon’s CEO, highly recommends this step. Your audience has the chance to see your true authentic self. Your profile needs to be filled out in a detailed manner as well.
Marketing is crucial. Let everyone know you are on Patreon and be honest and ask for support. It doesn’t matter if you are Facebook, YouTube, Instagram, or Tumblr as you need to market yourself everywhere. You can look some up real creative strategies to ask people for their support. Connecting and interacting with your patrons on the activity feed page on Patreon is also essential to ensuring their continued loyalty.